The Role of Social User and Social Feature on Recommendation Acceptance in Instagram in Indonesia
Published in 2018 5th International Conference on Electrical Engineering, Computer Science and Informatics (EECSI), 2018
This study aims to identify the effect of social features and social users on recommendations acceptance on shopping activities in Instagram.
Recommended citation: Yusron, M. A., Handayani, P. W., & Munajat, Q. (2018). The Role of Social User and Social Feature on Recommendation Acceptance in Social Commerce. 2018 5th International Conference on Electrical Engineering, Computer Science and Informatics (EECSI). http://qoribmunajat.github.io/files/the-role-social-user-social-feature-recommendation-acceptance.pdf